WhatsApp website integration
WhatsApp Business for Website Enquiries
How to use WhatsApp Business with your website—click-to-chat, routing, response quality, and compliance-minded automation.

Why WhatsApp converts in India
Many customers prefer chat over long forms. A visible WhatsApp button on mobile can recover visitors who would otherwise leave.
Pre-filled messages that name the page or offer help your team triage faster.
Implementation basics
Use an official WhatsApp Business setup. Place click-to-chat where intent is high—service pages, pricing, and contact. Avoid covering critical content with aggressive sticky bars on every breakpoint.
Routing and response quality
Decide who answers, within what time, and what a good first reply includes. Saved replies help with FAQs without sounding robotic.
If volume grows, explore approved automation and handoff to humans—always within platform policies.
Compliance and expectations
Respect opt-in rules for outbound broadcasts. Do not spam website visitors who only asked one question. Clear business hours on the site set expectations when chat is offline.
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