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Google Business Profile setup

Google Business Profile Setup Guide

Google Business Profile setup guide—verification, categories, photos, services, and habits that support local visibility.

Arobase Editorial8 min read

Claim and verify

Find existing listings before creating duplicates. Complete verification through the method Google offers for your business type. Keep login access with the business, not only a vendor account.

Complete the profile

Choose accurate primary and secondary categories. Add services, description, hours, and website UTM-tagged if you track campaigns.

Photos should show the real premises, team, or work—not only generic stock.

Ongoing habits

Update hours for holidays. Respond to reviews. Use posts sparingly for real offers or news. Monitor Q&A for incorrect answers.

GBP works best alongside a coherent website and consistent NAP data.

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